Pinterest Strategy & Results - Heyday
Marketing Impact & Analytics
Create a seamless, accessible digital experience that helps users stay organized, communicate clearly, and manage shared responsibilities with less stress.
1.5 M+ Impressions GeneratedAcross organic and paid Pinterest content
Strong Engagement GrowthConsistent increases in saves, clicks, and engaged audience
Catalog & Campaign SupportAssisted with product grouping, optimization, and performance tracking
Content-Led GrowthStrategy focused on discoverability, longevity, and conversion
Role & Responsibilites
Key Contributions
Optimized pins based on performance and trends
Assisted with paid and organic campaign pins
Supported Heyday merchandise and product grouping
Tracked impressions, engagement, saves, and outbound clicks
Supported Pinterest content strategy for Heyday
The Approach
Data-informed content decisions
SEO-forward pin structuring
Long-tail content planning
Cross-functional collaboration with marketing and e-commerce teams
Over the course of my engagement, Pinterest performance showed sustained growth across impressions, engagement, and audience reach. Both organic and paid efforts contributed to increased visibility and consistent content performance, supporting Heyday’s broader e-commerce and brand awareness goals.
Performance Highlights
1.5M+ Impressions in 90 Days
Pinterest content reached over 1.5 million impressions through a mix of organic and paid strategies, driving consistent brand visibility and discovery.40K+ impressions on top-performing pins
+24% Engagement Growth
Improved pin performance and content optimization contributed to a 24% increase in engagement over a 30-day period.27K+ website visits driven
This work reflects my interest in combining creative thinking with data-driven marketing strategy. Whether supporting a consumer brand, lifestyle company, or larger organization, I approach content and analytics as tools for building clarity, consistency, and measurable impact.
Pinterest was treated as a long-term discovery and conversion channel, not short-form social content. Emphasis was placed on searchable visuals, evergreen content, and product-driven storytelling that could perform over time while supporting seasonal and promotional goals.