Ecommerce & Marketing Design — Heyday
Project Overview
Completed a graphic design role supporting Heyday’s in-house ecommerce and marketing team. Contributed to digital and in-store design assets across multiple channels such as in-store signage, social media, and email.
Role & Responsibilites
Key Contributions
Supported email and ecommerce marketing campaigns
Created and organized daily Pinterest content, improving visual consistency across the platform
Assisted with paid and organic social media content, including Pinterest Ads and Meta Ads
Designed printed materials and in-store signage to support promotions and customer experience
The Approach
Designed creative assets for email marketing, ecommerce web graphics, social media advertising, and in-store signage
Supported seasonal campaigns and product launches to promote target items.
Maintained consistency within Heyday brand guidelines.
Collaborated with the ecommerce marketing manager and worked cross-functionally with marketing, sales, buying, and merchandising teams
Partnered with the in-house photographer to align photography and design across channels
Daily Pinterest Content
Created daily Pinterest content using campaign and product assets, reorganized boards, and established a more consistent visual structure to support growth on the platform
Supported email marketing campaigns and promotional content across ecommerce platforms
Email Marketing Campaigns
In-store signage and printed marketing
Designed in-store signage and printed marketing materials to support promotions and customer experience