The Vision

DreamBite is a Montana-based wellness startup founded by Aidan Gustin, on a mission to revolutionize sleep health with science-backed, melatonin-free natural supplements. This branding project focused on developing a calm, modern, and holistic visual identity to help DreamBite stand out in a competitive market. With a focus on clean, non-cliché design, Kate created a custom logo using tranquil shades of purple and a crescent moon subtly placed within the letter “d” to evoke a sense of nighttime and restful sleep. The team also conducted market research to better understand the target audience, distribution strategies, and brand positioning. The goal was to build a memorable and trustworthy brand that reflects DreamBite’s natural, peaceful approach to sleep wellness.