Wellness Brand Identity & Market Positioning
Project Overview
Developed a brand identity system for a Montana-based wellness startup focused on science-backed, melatonin-free sleep supplements.
Objective
Establish a calm, credible visual identity that differentiates the brand within a competitive wellness market while avoiding cliché sleep imagery.
The Process
Conducted market and audience research to inform brand positioning
Defined brand values, tone, and visual direction
Designed a custom logo incorporating subtle symbolism associated with rest and nighttime
Developed a refined color palette and typography system aligned with the brand’s calming mission
Outcome
Created a cohesive and trustworthy visual identity that supports brand recognition and communicates a peaceful, science-informed approach to sleep wellness.
