Fall 2024
Sleep Wellness Brand Identity System
Branding | Logo Design | Visual Identity | Market Research
Project Overview
Developed a cohesive brand identity for a wellness startup focused on science-backed, melatonin-free sleep supplements. The project centered on creating a calm, modern visual system that communicates trust, clarity, and a natural approach to sleep health.
Objective
Establish a distinctive and credible brand presence within a competitive wellness market while avoiding overly clichéd or generic sleep imagery.
Design Approach
Conducted market and audience research to understand the competitive landscape and define strategic positioning, then translated those insights into clear brand values, tone, and visual direction. Designed a custom logo incorporating subtle symbolic elements to evoke nighttime and rest, and developed a refined color palette and typography system aligned with the brand’s calming, wellness-focused mission.
Outcome
Created a memorable, trustworthy visual identity that supports brand recognition and communicates a peaceful, science-informed approach to wellness.