The Vision

This project showcases a vibrant reimagining of the Barefoot Wine brand through a refreshed logo system and cohesive packaging design. The concept centers on the iconic barefoot footprint, simplified and color-coded to reflect different wine varietals while maintaining strong brand recognition. The goal was to modernize the visual identity while enhancing shelf appeal, allowing consumers to easily distinguish between flavors through color and minimal design. By combining playful tones with clean typography and layout, the updated packaging invites a younger, design-conscious audience to engage with the brand in a fresh, approachable way.