Fall 2022
Wine Brand Packaging & Identity Refresh
Packaging Redesign Concept | Visual Identity System
Project Overview
Developed a conceptual brand refresh for a nationally recognized wine label, focusing on modernizing the visual identity while preserving brand recognition.
Objective
Create a simplified, cohesive packaging system that enhances shelf visibility and allows consumers to easily distinguish varietals through color and minimal design.
Design Approach
Reimagined the iconic footprint symbol into a streamlined logo system and implemented a color-coded structure to differentiate wine varieties. Paired clean typography with balanced layout to create a modern yet approachable aesthetic aimed at engaging a younger, design-conscious audience.
Outcome
Produced a cohesive packaging system that improves visual clarity, strengthens brand recognition, and enhances retail shelf appeal.