Conceptual Wine Brand Packaging & Identity Refresh
Project Overview
Developed a conceptual brand refresh for a nationally recognized wine label, focusing on modernizing the visual identity while preserving brand recognition.
Objective
Create a simplified, cohesive packaging system that improves shelf visibility and allows consumers to easily distinguish varietals.
Process
Reimagined the iconic footprint into a streamlined logo system
Implemented a color-coded structure to differentiate wine varieties
Paired clean typography with minimal layouts to enhance clarity and shelf appeal
Before
After
Outcome
Produced a cohesive packaging system that improves visual clarity, strengthens brand recognition, and appeals to a younger, design-conscious audience.
