The Vision

This project was a full rebrand for Wild Joe's, a beloved local coffee shop located on Main Street in Bozeman, Montana. The goal was to give new life to the brand while honoring its community roots and artistic spirit. Kate redesigned the logo to reflect a bold yet approachable identity and created a cohesive visual system spanning packaging, signage, and digital presence. The updated website now mirrors the warm, rustic charm of the café, integrating its passion for coffee and local art. The new look aims to attract both loyal locals and curious newcomers, delivering a memorable experience at every touchpoint.