Fall 2022
Local Business Brand Identity & Digital Refresh
Visual Identity | Branding, Packaging Design | Digital Design
Project Overview
Led a full brand refresh for a locally established coffee shop located in downtown Bozeman, Montana. The project aimed to modernize the visual identity while preserving the café’s community-centered character and artistic spirit.
Objective
Develop a cohesive brand system that strengthens visual consistency across physical and digital touchpoints, while maintaining the warmth and authenticity of the business.
Design Approach
Redesigned the logo to create a bold yet approachable identity and established a unified visual language through typography, color, and layout. Applied the refreshed brand across packaging, signage, and a redesigned website to ensure consistency and clarity. The digital experience was updated to reflect the café’s rustic charm and commitment to local art and culture.
Outcome
Created a cohesive and recognizable brand presence that enhances customer experience and strengthens community connection both in-store and online.