Local Business Brand Identity & Digital Refresh
Project Overview
Led a full brand refresh for Wild Joe’s, a locally established coffee shop in downtown Bozeman, Montana. The project modernized the visual identity while preserving the café’s community roots and artistic character.
Objective
Create a cohesive brand system that enhances visual consistency across physical and digital touchpoints while maintaining warmth and authenticity.
Key Contributions
Redesigned the logo to establish a bold yet approachable identity
Developed a cohesive visual system across packaging, signage, and digital applications
Redesigned the website to reflect the café’s rustic atmosphere and connection to local art and culture
Ensured brand consistency across all customer-facing touchpoints
Before
After
Outcome
Delivered a unified brand presence that strengthens recognition, enhances customer experience, and reinforces community connection both in-store and online.